More and more consumers use their mobile devices to find the information they need to shop, work and play. But if your mobile website isn't quick enough to meet your visitors, they may go elsewhere for their needs. In the same sense, you don't want to bombard your website with things that annoy your visitors, such as irrelevant pop-up ads. You want to make it easier for visitors to enjoy and navigate your website. Here are two reasons your mobile website isn't user-friendly and what you can do to remedy them.
Your Ads Keep Your Visitors from Enjoying Your Site
While pop-up ads and click-bait ads may seem like the best ways to get consumers to buy your products or use your services, not every consumer who visits your site will appreciate them. If the ads pop up every time your customers click on an item, image or page on your website, they may become frustrated and leave your site altogether. It's a good idea that you only place relevant ads on your pages. For instance, if you specialize in cookware, don't cover your site with ads that have nothing to do with cooking.
Consumers also tend to visit websites to compare prices and features of the things they need before they make a purchase. If they need to search through multiple pages to find the information they need, they may choose to leave. Make sure to include small, but pertinent information about your items in the ads, such as how much the items cost or their best features. If your product or service cost less than your competitors, let your visitors know it.
In addition, ads that don't fit consumers' mobile screens can also be a problem for you. Consumers may not want to zoom in multiple times to see ads with tiny font and images. Ads that too large and overwhelming can be problematic as well, especially if parts of the images and content are missing. You want your images to fit the screens of multiple devices, including tablets, cell phones and notebooks.
You may want to test out your website on different electronic devices to help you over the problems above. If you don't have the time or know-how, hire a mobile website development company to assist you. A development company can include programs, protocols and codes that allow your website and its content to adapt to different mobile devices immediately after customers arrive to it. A developer may also test your website on different platforms, systems and browsers to see if it meets the needs of consumers.
Your Content Lacks Important Details
When most consumers visit a website, they're usually looking for immediate solutions to a problem, or they need products and services that can help them solve a problem. If your site's content lacks pertinent details about your offerings, it may not be of good use to your visitors.
Good content tells your visitors what they need to know the first time they click on it. The content shouldn't leave your visitors with more questions and concerns than they did before they came to you for help. Sources recommend that you keep your content short and sweet, which means that you should make your content easily digestible and accessible. Your visitors shouldn't feel the need to hunt through multiple pages to find what they need.
In addition, place how-to blogs and articles on your site. Although you want to people to use your business for their needs, it's important that you make your visitors feel capable enough to solve their own issues at times. Add helpful images to the content and keep your instructions short and easily understood. If you cater to different types of customers, such as overseas or in other countries, place features on your site that allow visitors to change the language of the content.
If you would like to learn more about making your mobile website more user-friendly, contact companies like Printibution inc.